# Trade Show Lead Kit — Start Here

> One page, thirty seconds, then print and go.

**What this is:** Close the booth loop: one scan per conversation on a QR that never dies, nightly two-person triage, and a 48-hour follow-up with names on it. 2–6 booth team · 30 min.

## Pick your lane

| You are… | Open these | Print |
|---|---|---|
| Running the scenario | the guide, then the A4 print edition | one card deck per table, plus one A4 print edition to walk in with |
| Reading the room after | the debrief | the questions are already on the cards |
| Handing it to your AI agent | `SKILL.md` | nothing yet — the agent runs the prep |

## What every file is

| File | What it is |
|---|---|
| `trade-show-lead-kit-start-here.md` | Start here: pick your lane, see what every file is, and the print list. One page, thirty seconds. |
| `trade-show-lead-kit-license.md` | What you may do with this pack — in plain language: run it for money, rebrand it, translate it; keep the attribution line. |
| `trade-show-lead-kit-activity-poster.pdf` | The whole loop on one wall (A3): roles, triage definitions, watch-outs. |
| `trade-show-lead-kit-prop-cards.pdf` | Printable deck: master, booth roles, qualifying questions, scan SOP, 48-hour triage, watch-out — plus blanks for your product prompts. |
| `trade-show-lead-kit-run-sheet.pdf` | The print edition: exhibitor guide + post-show review bound as one A4 document. Print it, walk in with it. |
| `*-Letter.pdf` | US Letter paper size for the print documents in this folder — same content, bookmarks and a linked TOC in every edition |
| `trade-show-lead-kit-guide.md` | Exhibitor guide: the loop, the economics, setup, the day clock, failure modes, variations. |
| `trade-show-lead-kit-debrief.md` | Post-show review: four leaks, six questions with targets, failure modes and rescues. |

## Print list, by scenario

- **In the room (30 min):** one card deck per table, plus one A4 print edition to walk in with.
- **Online:** the prompts live in plain text — paste them into your own form or slides.

## License, in one line

CC BY 4.0 — run it for money, rebrand it, translate it; keep the attribution line. Details: `trade-show-lead-kit-license.md`.